.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to snagging billions in financial backing yearly, have actually brought up virtually $360 million up until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That slowdown is due to market saturation, heightened governing stress, and also financial uncertainties.ADWEEK spoke with 5 VCs who continue to acquire adtech providers, even with these problems, concerning what they are actually searching for as well as what they steer clear of. Maybe unsurprisingly, these investors are targeting possibilities in privacy-focused modern technologies as well as industry-specific places such as connected TV.